The Social Marketer
Social marketing refers to the application of marketing, sometimes in conjunction with other concepts and techniques, to achieve behavioural goals for a social good. It is an area of marketing that is slowly gaining recognition and influence. These days, people are far more aware of their peers and their surroundings and marketing therefore has to keep step with these developments in the public’s consciousness.
Health issues, environmental issues and behavioural issues are all headline news. Marketing must therefore make an investment in these areas to find answers to the many unanswered questions associated with such issues. Social marketing does not deliver profits in the same way as commercial marketing but the benefits to “social good” can be invaluable.
Immediate Impact can help you understand the social consequences of marketing policies, decisions and activities in order to change social behaviour for the better. In this current economic climate, it is more important than ever to encourage positivity throughout society and focus on the things we can change for the better.
- If you feel we have the right Social Marketing experience ...
- Call us now to discuss how our Social Marketer Package can help your Business
- +44 (0) 1534 858 556 / +44 (0) 7797 727 209
- Or email info@immediateimpact.je
PS: Have you seen our range of Social Marketing books in the Immediate Impact Resource Centre? Why not browse now?
