The Media Planner
Members of the team at Immediate Impact have had considerable experience in representing and advising clients, as well as senior Industry and Political colleagues, in how best to communicate and develop trusting relationships with the various publics, ie, the employees of an organisation or entity; suppliers; shareholders; customers; the local community; and the Media; etc.
The Media represents one of the most powerful channels to decision-makers, customers and potential customers, and you may therefore prefer us to concentrate our efforts on this aspect of Public Relations.
If so, we can assist you in delivering your news stories to the right journalists, at the right time, in the right way; we can assist you with Crisis Management; and we can provide guidance to assist you to develop your own relationships with the Media.
We can help you to achieve publicity and recognition for the sponsorship and donations you make; and we can also help you to create the most effective Internal Communications dialogue with your employees and suppliers.
Beverley Le Cuirot started her career 30 years ago in PR working for clients as diverse as Revlon Cosmetics to Linde Fork Lift Trucks, and has since developed considerable knowledge and experience advising numerous organisations in Media Relations activities, both in the UK and internationally.
During the last 16 years, she was directly responsible for the local, international and specialist Media Relations on behalf of a large international bank and then for the Industry as a whole via Jersey Finance. In 2007 alone, this resulted in more than 500 cuttings (print and online), worth many hundreds of thousands of pounds in column inches; and broadcast media spots internationally, regionally and locally. Research also showed that views were also changed positively.
PS: Have your seen our range of Media Relations books in the Immediate Impact Resource Centre? Why not browse now?