The New Business Developer
Marketing and sales never stands still – it’s dynamic and ever-changing. Regardless of how successful your business is, you can’t rest on your laurels. It’s important to know how to secure new business, whether it’s to expand your business at its most successful time or whether it’s to boost performance in leaner times.
Don't confuse sales with marketing. It is a common enough mistake for any small business to lump sales together with marketing under the perception that the two disciplines are different heads of the same beast. This is because tactics can overlap. However, they are not the same.
The mission of sales is to increase turnover through a number of tricks such as margin reductions, discounts, two for the price of one, special offers and so on. The mission of marketing is to identify the market, build the company and promote the product.
Marketing, which attempts to embrace the two areas is a complex, expensive and resource intensive activity. In the long run it is far more productive to have a dedicated marketing manager or assign the task to a marketing team.
Beverley Le Cuirot has worked in Marketing for 30 years and has experience of Business Development in the Consumer, Business-to-Business and Business-to-Consumer sectors of the major Retail, Service and Finance Industries. This experience has been gained whilst working with and for large international corporations, global financial institutions; worldwide marketing, advertising and communications agencies; and jurisdictional marketing bodies and associations.
Beverley and the Immediate Impact Team can provide assistance with all aspects of New Business Development, from Sales and Services Training to Networking and Business Referrals.
We can also assist you with your Networking and introduce you to valuable contacts.
Browse the Benefits of the Immediate Impact Network
- If you feel we have the right New Business Development experience ...
- Call us now to discuss how our New Business Developer Package can help your Business
- +44 (0) 1534 858 556 / +44 (0) 7797 727 209
- Or email info@immediateimpact.je
PS: Have your seen our range of New Business & Networking books in the Immediate Impact Resource Centre? Why not browse now?
