What is Marketing?
Marketing is the means by which your business identifies, anticipates and then satisfies customer demand. If carried out effectively it will not only ensure that your business is seen and heard but will give the business flexibility to adapt to changing customer demands and a changing business environment.
Businesses that really succeed are those where the owner has a vision for the firm and is dedicated to seeing it through. A marketing plan will help achieve focus and establish the vision.
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Marketing will help you understand who your potential customers are, place and price the product compared to the competition and also position the company in the market place. It will also help identify future opportunities for advertising and promotion of your products and services.
Though there are established guidelines to follow, marketing is more of an art than a science and is a difficult skill to develop. But in terms of successful impact on the future commercial effectiveness of the business, it is worth cultivating. It can offer improved returns and profitability and a greater understanding of realistic business development opportunities.
How Can Immediate Impact Help?
Immediate Impact is an independent Business Marketing consultancy established in Jersey following 30 years of international and multi-dimensional industry experience in Business, including Marketing Strategy and Planning, New Business Development, Customer Service Delivery, and Organisational and Leadership Development.
Established by Beverley Le Cuirot, DipM GDMF FCIM FIDM FCMI, and Immediate Past Chairman of the Chartered Institute of Marketing in Jersey, the services of Immediate Impact include a unique blend of skills and expertise, resulting in Business Transformation and Value Creation for its clients.
Key Areas of Expertise
• New Business Networking, specifically with the Finance & Marketing Communities
• Entrepreneurship and Coaching for Small and Medium-sized Businesses
• Marketing Mentoring – Strategic Analysis and Planning
• Communications – Advertising Strategy – Promotional Marketing – Publishing
• Event Design and Management – Presentations – Conferences – Shows
• Media Relations – Corporate Affairs – Corporate Social Responsibility – Social Marketing
• Internal Communications – Change Management – Employee Engagement – Service Excellence
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What Our Values Will Mean to You
Contact Us To Discuss How We Can Help Your Business
- If you feel we have the right Marketing experience ...
- Call us now to discuss your Business Marketing needs
- +44 (0) 1534 858 556 / +44 (0) 7797 727 209
- Or email info@immediateimpact.je
PS: Have you seen our range of Marketing books in the Immediate Impact Resource Centre? Why not browse now?
