CSR and Marketing
Corporate Social Responsibility (or Corporate Responsibility as it is increasingly known) covers a broad range of topics with the ultimate aim of 'giving back' to the community or environment in which an organisation operates.
It includes ethical business practice, community support and charitable giving and, of recent years, has steadily become established on the corporate agenda. An employee would expect one's employer to have a CR strategy and therefore any organisation serious about gaining 'Employer of Choice' status is now turning its attentions to CR.
Many businesses are now “going green”, in an effort to help decelerate the effects of climate change. In fact, many small businesses have found that going green is a way to compete with larger, less scrupulous, multiples; and advertise their green credentials as much as possible. Large businesses are rolling out various green initiatives which not only boost their green credentials but also give them more opportunities to engage with their customers and local communities.
Beverley Le Cuirot and the Immediate Impact team have had considerable experience in assisting the Finance Industry in Jersey to get closer to the community and have undertaken various different activities, including Media Relations, Publishing and Local Events to raise awareness of the CR activities of the Finance Industry in the Community.
Call us now if you would like us to help you raise the awareness for your own CR activities!
- If you feel we have the right CSR experience ...
- Call us now to discuss how our CSR and Marketing Package can help your Business
- +44 (0) 1534 858 556 / +44 (0) 7797 727 209
- Or email info@immediateimpact.je
PS: Have you seen our range of Corporate Social Responsibility books in the Immediate Impact Resource Centre? Why not browse now?
